main logo

s.id Brand Kit & Media Assets

Official s.id brand assets for media and press coverage.

Logo

s.id Logo

Main Logo

Full-color logo for light backgrounds

White s.id logo

Reversed Logo

White wordmark for dark backgrounds

s.id brand symbol

s.id Symbol

Standalone brand symbol without the wordmark

Brand Colors

Logo Red

Primary color used in the official logo

HEX: #E33535

RGB: 227, 53, 53

CMYK: 0, 77, 77, 11

Logo Peach

Secondary color used in the official logo

HEX: #FFB696

RGB: 255, 182, 150

CMYK: 0, 29, 41, 0

Usage Guidelines

Do's

Use logo with sufficient clear space

Minimum equal to the height of the letter "s" around the logo

Maintain original logo proportions

Resize proportionally

Use on contrasting backgrounds

Colored logo on light backgrounds or vice versa

Minimum size 120px for digital

For print minimum 25mm

Don'ts

Do not change logo colors

Use official versions provided

Do not rotate or distort

Logo must be in normal position

Do not use on busy backgrounds

Avoid complex patterns or images

Do not add effects

No shadows, outlines, or other effects