s.id Brand Kit & Media Assets
Official s.id brand assets for media and press coverage.
Logo
Brand Colors
Logo Red
Primary color used in the official logo
HEX: #E33535
RGB: 227, 53, 53
CMYK: 0, 77, 77, 11
Logo Peach
Secondary color used in the official logo
HEX: #FFB696
RGB: 255, 182, 150
CMYK: 0, 29, 41, 0
Usage Guidelines
Do's
Use logo with sufficient clear space
Minimum equal to the height of the letter "s" around the logo
Maintain original logo proportions
Resize proportionally
Use on contrasting backgrounds
Colored logo on light backgrounds or vice versa
Minimum size 120px for digital
For print minimum 25mm
Don'ts
Do not change logo colors
Use official versions provided
Do not rotate or distort
Logo must be in normal position
Do not use on busy backgrounds
Avoid complex patterns or images
Do not add effects
No shadows, outlines, or other effects